Comparing Nu Skin Enterprises (NUS) and Revlon (REV)

Nu Skin Enterprises (NYSE: NUS) and Revlon (NYSE:REV) are both consumer staples companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, risk, dividends, valuation, earnings, analyst recommendations and profitability.

Analyst Ratings

This is a summary of recent recommendations for Nu Skin Enterprises and Revlon, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nu Skin Enterprises 2 2 3 0 2.14
Revlon 0 0 0 0 N/A

Nu Skin Enterprises presently has a consensus target price of $61.86, suggesting a potential upside of 11.49%. Given Nu Skin Enterprises’ higher probable upside, equities analysts clearly believe Nu Skin Enterprises is more favorable than Revlon.


Nu Skin Enterprises pays an annual dividend of $1.44 per share and has a dividend yield of 2.6%. Revlon does not pay a dividend. Nu Skin Enterprises pays out 48.8% of its earnings in the form of a dividend. Revlon has raised its dividend for 16 consecutive years.

Institutional and Insider Ownership

84.5% of Nu Skin Enterprises shares are held by institutional investors. Comparatively, 16.3% of Revlon shares are held by institutional investors. 5.2% of Nu Skin Enterprises shares are held by company insiders. Comparatively, 78.0% of Revlon shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.


This table compares Nu Skin Enterprises and Revlon’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Nu Skin Enterprises 7.53% 24.14% 11.26%
Revlon -4.35% -3.09% 0.63%

Earnings & Valuation

This table compares Nu Skin Enterprises and Revlon’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Nu Skin Enterprises $2.18 billion 1.35 $326.95 million $2.95 18.81
Revlon $2.65 billion 0.35 $293.10 million ($2.20) -7.93

Nu Skin Enterprises has higher revenue, but lower earnings than Revlon. Revlon is trading at a lower price-to-earnings ratio than Nu Skin Enterprises, indicating that it is currently the more affordable of the two stocks.

Risk & Volatility

Nu Skin Enterprises has a beta of 1.31, meaning that its share price is 31% more volatile than the S&P 500. Comparatively, Revlon has a beta of 0.58, meaning that its share price is 42% less volatile than the S&P 500.


Nu Skin Enterprises beats Revlon on 11 of the 16 factors compared between the two stocks.

About Nu Skin Enterprises

Nu Skin Enterprises, Inc. is a direct selling company that develops and distributes personal care products and nutritional supplements, and a range of other products and services. The Company offers anti-aging personal care products and nutritional supplements under its Nu Skin and Pharmanex brands. The Nu Skin brand offers a range of products, including ageLOC Me customized skin care system, ageLOC Spa systems and ageLOC Transformation anti-aging skin care system. The Pharmanex product line includes ageLOC Youth nutritional supplement, ageLOC TR90 weight management and body shaping system, and LifePak nutritional supplements. The Company has operations in various geographic regions, including Greater China, North Asia, Americas, South Asia/Pacific, and Europe, the Middle East and Africa (EMEA). It is focused on offering ageLOC Youth nutritional supplement and ageLOC Me personalized skin care system. The Company also offers household products and technology services.

About Revlon

Revlon, Inc. manufactures, markets and sells around the world a range of beauty and personal care products, including color cosmetics, hair color, hair care and hair treatments, as well as beauty tools, men’s grooming products, anti-perspirant deodorants, fragrances, skincare and other beauty care products. The Company operates through four segments: Consumer, which includes cosmetics, hair color and hair care, beauty tools, anti-perspirant deodorants, fragrances and skincare products; Professional, which includes a line of products sold to hair and nail salons, and professional salon distributors, including hair color, shampoos, conditioners, styling products, nail polishes and nail enhancements; Elizabeth Arden, which include Elizabeth Arden, which produces skin care, color cosmetics and fragrances under the Elizabeth Arden brand and Other, which includes the distribution of prestige, designer and celebrity fragrances, cosmetics and skincare products.

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