Head-To-Head Analysis: Twenty-First Century Fox (FOX) and Rentrak (RENT)

Rentrak (NASDAQ: RENT) and Twenty-First Century Fox (NASDAQ:FOX) are both cyclical consumer goods & services companies, but which is the better stock? We will compare the two companies based on the strength of their profitability, dividends, valuation, risk, institutional ownership, analyst recommendations and earnings.


Twenty-First Century Fox pays an annual dividend of $0.36 per share and has a dividend yield of 1.3%. Rentrak does not pay a dividend. Twenty-First Century Fox pays out 22.6% of its earnings in the form of a dividend.

Analyst Recommendations

This is a breakdown of current ratings and price targets for Rentrak and Twenty-First Century Fox, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rentrak 0 0 0 0 N/A
Twenty-First Century Fox 0 1 1 0 2.50

Twenty-First Century Fox has a consensus price target of $34.00, suggesting a potential upside of 26.91%. Given Twenty-First Century Fox’s higher probable upside, analysts plainly believe Twenty-First Century Fox is more favorable than Rentrak.

Earnings & Valuation

This table compares Rentrak and Twenty-First Century Fox’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Rentrak N/A N/A N/A N/A N/A
Twenty-First Century Fox $28.50 billion 1.74 $7.11 billion $1.59 16.85

Twenty-First Century Fox has higher revenue and earnings than Rentrak.


This table compares Rentrak and Twenty-First Century Fox’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Rentrak 3.80% 2.04% 1.75%
Twenty-First Century Fox 10.36% 22.47% 7.20%

Insider & Institutional Ownership

23.1% of Twenty-First Century Fox shares are held by institutional investors. 39.4% of Twenty-First Century Fox shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.


Twenty-First Century Fox beats Rentrak on 9 of the 10 factors compared between the two stocks.

About Rentrak

Rentrak Corporation is a media measurement and consumer targeting company serving the entertainment, television (TV), video and advertising industries. The Company’s Software as a Service (SaaS) technology merges television viewership information from televisions and devices with consumer behavior and purchase information across multiple platforms, devices and distribution channels. The Company’s product offerings, which are referred as Essentials include TV Everywhere, which includes TV Essentials and StationView Essentials; Movies Everywhere, which includes Box Office Essentials, International Box Office Essentials, PostTrak and PreAct; OnDemand Everywhere, which includes OnDemand Essentials, Digital Download Essentials, Multiscreen Essentials and other Over the Top measurement tools and related products, and Other Services, which includes Studio Revenue Share Essentials (SRSE) and other products relating to measurement of physical content in the home video rental industry.

About Twenty-First Century Fox

Twenty-First Century Fox, Inc. is a media and entertainment company. The Company’s segments include Cable Network Programming; Television; Filmed Entertainment, and Other, Corporate and Eliminations. The Cable Network Programming segment produces and licenses news, business news, sports, general entertainment, factual entertainment and movie programming for distribution. The Television segment is engaged in the operation of broadcast television stations and the broadcasting of network programming in the United States. The Filmed Entertainment segment is engaged in the production and acquisition of live-action and animated motion pictures for distribution and licensing in all formats in all entertainment media, and the production and licensing of television programming around the world. The Other, Corporate and Eliminations segment consists primarily of corporate overhead and eliminations, and other businesses.

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