Reviewing LSC Communications (LKSD) & Quad Graphics (QUAD)

Quad Graphics (NYSE: QUAD) and LSC Communications (NASDAQ:LKSD) are both small-cap industrial products companies, but which is the better investment? We will compare the two companies based on the strength of their analyst recommendations, risk, profitability, dividends, valuation, institutional ownership and earnings.


Quad Graphics pays an annual dividend of $1.20 per share and has a dividend yield of 6.2%. LSC Communications does not pay a dividend. Quad Graphics pays out 76.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.


This table compares Quad Graphics and LSC Communications’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Quad Graphics 1.92% 22.79% 3.97%
LSC Communications 0.59% 7.63% 1.07%

Earnings and Valuation

This table compares Quad Graphics and LSC Communications’ revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Quad Graphics $4.22 billion 0.24 $474.80 million $1.57 12.29
LSC Communications $3.54 billion 0.16 $312.00 million N/A N/A

Quad Graphics has higher revenue and earnings than LSC Communications.

Insider and Institutional Ownership

52.2% of Quad Graphics shares are owned by institutional investors. 12.1% of Quad Graphics shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Analyst Ratings

This is a breakdown of recent ratings and recommmendations for Quad Graphics and LSC Communications, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Quad Graphics 0 0 1 0 3.00
LSC Communications 0 4 1 0 2.20

LSC Communications has a consensus price target of $24.00, suggesting a potential upside of 45.37%. Given LSC Communications’ higher probable upside, analysts clearly believe LSC Communications is more favorable than Quad Graphics.


Quad Graphics beats LSC Communications on 11 of the 13 factors compared between the two stocks.

About Quad Graphics

Quad/Graphics, Inc. is a marketing services provider. The Company’s segments are United States Print and Related Services, International and Corporate. The United States Print and Related Services segment consists of the Company’s United States printing operations. The United States Print and Related Services segment includes retail inserts, publications, catalogs, special interest publications, journals, direct mail, books, directories, in-store marketing and promotion, packaging, newspapers, custom print products, other commercial and specialty printed products, and global paper procurement. The United States Print and Related Services segment also includes marketing and other complementary services, including marketing strategy and data insights. The International segment consists of the Company’s printing operations in Europe and Latin America, including operations in England, France, Germany and Poland, as well as investments in printing operations in Brazil and India.

About LSC Communications

LSC Communications, Inc. focuses on traditional and digital print, print-related services and office products. The Company’s segments are Print and Office Products. The Company, through its Print segment, provides a range of print product offerings, which include magazines, catalogs, retail inserts, books and directories. In addition to printed products, the Company also provides a number of print-related services, such as supply chain management, mail services, e-book formatting and distribution services. Its Print segment services over 3,000 customers, including publishers of magazines, books and directories, online retailers, catalogers, mass merchandisers and contract stationers. In its Office Products segment, the Company manufactures and sells a range of branded and private label products, primarily within the core categories, including filing products; note-taking products; binder products; tax and stock forms, and envelopes.

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