Shutterfly, Inc. (SFLY) Stock Moves Down and Here’s Why

Shutterfly, Inc. (NASDAQ: SFLY) shares fell on Thursday February 2 on heavier trade volume than normal after a number of analysts weighed in on the investing value of the stock with a downgraded rating.

Meanwhile, The Dow Jones Industrial Average DJIA, -0.10% fell 34 points, or 0.2%, to 19,858. The S&P 500 SPX, -0.11% lost 4 points to 2,276, a drop of 0.2%. The Nasdaq Composite Index COMP, -0.05% slid 16 points, or 0.3%, to 5,626. Among the most actively traded Nasdaq stocks was Facebook Inc FB, +0.31% which fell 0.7% a day after it reported its quarterly results.

Shares of Shutterfly, Inc. (NASDAQ: SFLY) were downgraded by analysts at Robert W. Baird in a note to their investors today. Robert W. Baird currently has a rating of Neutral on the shares. A number of other analysts have commented on the stock in recent days, and Shutterfly, Inc. has earned a consensus one-year price target of $55.50, above the opening price of $42.31. Shutterfly, Inc. stock has a 52-week high of $54.60. Downgrades occur when analysts consider that the future prospects for the security have weakened from the original recommendation, often due to a material and crucial change in the company’s operations, future outlook or industry.

Shares of Shutterfly, Inc. (NASDAQ: SFLY) opened at $42.31 yesterday and traded in a range between, $42.09 and $44.21, and last traded at $43.64, which is a decrease of $8.13 compared to the previous closing price.

Shutterfly, Inc. (NASDAQ: SFLY) currently has a market cap of 1.48B.

Shutterfly, Inc. (NASDAQ: SFLY) Average Daily Trading Volume

1,967,990 shares crossed the trading desk yesterday, 45 percent higher than normal, out of a total float 27,738,000. higher than normal. Significant increases in trading volume and price appreciation together could signal heavy volume accumulation by institutional investors.

As with all potential breakouts, investors look for volume to be at least 40%-50% higher than normal on the breakout to show that fund managers and other professional investors are jumping in.

Institutional sponsorship commonly refers to ownership of a stock by mutual funds, banks, pension funds and other large institutions.

Professional investors such as these have substantial teams of analysts that research thousands of stocks, so it is good confirmation to see them buying a stock you’re researching.

Shutterfly, Inc. (NASDAQ: SFLY) Moving Averages

A moving average can also act as support or resistance. In an uptrend a 50-day, 100-day or 200-day moving average may act as a support level, as shown in the figure below.

This is because the average acts like a floor (support), so the price bounces up off of it.

In a downtrend a moving average may act as resistance; like a ceiling, the price hits it and then starts to drop again.

By spotting trends, moving averages allow investors to make those trends work in their favor and increase the number of successful trades.

With that in mind, Shutterfly, Inc. (NASDAQ: SFLY) now has a 50-day MA of $51.33 and 200-day MA of $49.52. It has traded in a 52-week range between $35.91 – 54.60 and today’s last price is 20.07%% lower than the 52 week high of $54.60.

Indeed, earnings growth is among the most important things to look at in regards to stock investing and, accordingly, investors watch for companies that have raised their earnings by at least 25% for 3 consecutive years.

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