The Priceline Group Inc. (PCLN) stock falls, “Buy” rating reiterated by MKM Partners Analysts

The Priceline Group Inc. (NASDAQ: PCLN) shares fell on Monday January 23 on lower trade volume than normal after a number of analysts weighed in on the investing value of the stock and reiterated thier respective ratings.

Meanwhile, U.S. stocks flipped between small gains and losses in early trade on Monday.

The Dow Jones Industrial Average DJIA, -0.14% was off by 13 points, or less than 0.1%, at 19,815, with McDonald’s Corp MCD, -0.99% and General Electric CoGE, -0.95% leading the losses, down more than 1%.

The S&P 500 SPX, -0.18% slipped 2 point to 2,270, with five of the main sectors trading lower. The Nasdaq Composite COMP, -0.09% gained 4 points to 5,558.

The Priceline Group Inc. (NASDAQ: PCLN) had its Buy rating reiterated by equities researchers at MKM Partners in a research note to investors. With a rating of Buy on the shares, the company has a 52-week high of $1,600.93. A number of other analysts have commented on the stock recently, and The Priceline Group Inc. has earned a consensus one-year price target of $1733.63, above the opening price of $1,541.47, a difference of 11.27 percent. Usually, after analysts publish a “reiterated rating” report on a stock, they will later issue periodic updates, such as a price target change.

Shares of The Priceline Group Inc. (NASDAQ: PCLN) opened at $1,541.47 yesterday trading between $1,534.63 and $1,544.55, and last traded at $1,537.87, a drop of $7.14 over the previous closing price.

The Priceline Group Inc. (NASDAQ: PCLN) currently has a market cap of 75.89B.

The Priceline Group Inc. (NASDAQ: PCLN) Average Daily Trading Volume

The stock’s average daily volume is 449,490 shares out of a total float 49,194,000 and some 66,259 shares traded hands yesterday, 85 percent below the norm. lower than normal. Look for trading volume to pick up in the coming days as momentum traders often use increases in trading volume to identify heavy volume accumulation or distribution by institutional investors.

While increased trading for short periods will not mean much will not mean much, however, a trend of heavy trading volume on the buy side over a period of days or weeks sends a positive signal to market traders that institutions may be moving in, so institutional sponsorship is very important.

Institutional sponsorship simply refers to ownership of a stock by mutual funds, banks, pension funds and other large institutions.

These professional investors retain substantial teams of analysts researching thousands of stocks. So watching their interests is a good way to make sure you are buying the right stocks.

The Priceline Group Inc. (NASDAQ: PCLN) Moving Averages

A moving average can also act as support or resistance. In an uptrend a 50-day, 100-day or 200-day moving average may act as a support level, as shown in the figure below.

This is because the average acts like a floor (support), so the price bounces up off of it.

In a downtrend a moving average may act as resistance; like a ceiling, the price hits it and then starts to drop again.

By tracking the activity of these professional investors—and the moving averages they affect—it allows for traders to make more effective decisions on trades.

With that in mind, The Priceline Group Inc. (NASDAQ: PCLN) now has a 50-day MA of $1,512.94 and 200-day MA of $1,452.18. It has traded in a 52-week range between $954.02 – 1600.93 and today’s last price is 3.94%% lower than the 52 week high of $1600.93.

Indeed, earnings growth is among the most important things to look at in regards to stock investing and, accordingly, investors seek companies that have increased their earnings at least 25% or more for a 3 year period.

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