Kraft Heinz Co. (KHC) Stock Up After Upgrade at Zacks Investment Research

Kraft Heinz Co. (NASDAQ: KHC) shares rose in value on Friday January 20 on slower trade volume than normal after a number of analysts weighed in on the investing value of the stock with a upgraded rating.

Meanwhile, U.S. stocks rose Friday morning as Wall Street closely awaited Donald Trump’s inauguration as the nation’s 45th president.

The Dow Jones Industrial Average DJIA, +0.41% rose 95 points, or 0.5%, to 19,826, while the S&P 500 index SPX, +0.41% climbed 11 points, or 0.5%, to 2,275 and the Nasdaq Composite COMP, +0.37% added 28 points, or 0.6%, to 5,571.

Analysts at Zacks Investment Research upgraded shares of Kraft Heinz Co. (NASDAQ: KHC) from Sell to Hold today. The company currently has a rating of Hold on the shares. A number of other analysts have commented on the company recently, and Kraft Heinz Co. has earned a consensus one-year price target of $90.29, higher than the opening price of $88.35. Kraft Heinz Co. stock has a 52-week high of $90.54. Usually, after analysts assign an upgrade report on a stock, they will subsequently issue recurring updates, such as a price target change.

Yesterday Kraft Heinz Co. (NASDAQ: KHC) shares last traded at $88.64, which represents a jump of $0.79 from the previous closing price. Opening at $88.35, they ranged from $88.01 and $88.80 throughout the day.

Kraft Heinz Co. (NASDAQ: KHC) now has a market cap of 107.90B.

Kraft Heinz Co. (NASDAQ: KHC) Average Daily Trading Volume

426,670 shares crossed the trading desk yesterday, 106 percent lower than the norm, out of a total float 600,089,000. lower than normal. Look for trading volume to pick up in the coming days as swing traders often use upticks in trading volume to identify heavy volume accumulation or distribution by institutional investors.

As with all potential breakouts, investors look for volume to be at least 40%-50% higher than normal on the breakout to show that fund managers and other professional investors are jumping in.

Institutional sponsorship commonly refers to ownership of a stock by mutual funds, banks, pension funds and other large institutions.

These professional investors have substantial teams of analysts researching thousands of stocks, so it is good validation to see them buying a stock you’re considering.

Kraft Heinz Co. (NASDAQ: KHC) Moving Averages

A moving average can also act as support or resistance. In an uptrend a 50-day, 100-day or 200-day moving average may act as a support level, as shown in the figure below.

This is because the average acts like a floor (support), so the price bounces up off of it.

In a downtrend a moving average may act as resistance; like a ceiling, the price hits it and then starts to drop again.

By tracking the activity of these professional investors—and the moving averages they affect—it allows for traders to make more effective decisions on trades.

Trades for Kraft Heinz Co. (NASDAQ: KHC) have ranged from $70.01 – 90.54, and the stock now has a 50-day MA of $85.60 and 200-day MA of $87.02. Today’s last price is 2.10%% below the 52 week high of $90.54.

Earnings growth is a crucial factor to look at when investing in stocks and investors identify companies that have increased their earnings by at least 25% over a 3 year period.

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