Rush Enterprises, Inc. (RUSHA) Shares Slip, Investors Watching Closely, Here is Why

Rush Enterprises, Inc. (NASDAQ: RUSHA) shares fell in early trading yesterday lower trade volume than normal after a number of analysts weighed in on the investing value of the stock with a downgraded rating.

Meanwhile, in early trading today the Dow Jones Industrial Average DJIA, +0.19% rose 40 points, or 0.2%, to 19,929 while the S&P 500 SPX, +0.31% added 5 points to 2,275, a rise of 0.2%. The Nasdaq Composite Index COMP, +0.53% climbed 19 points, or 0.3%, to 5,567.

Shares of Rush Enterprises, Inc. (NASDAQ: RUSHA) were downgraded by analysts at BMO Capital Markets in a note to their investors today. The company currently has a rating of Market Perform on the shares. The one-year price target of $29.33 is lower than the opening price of $32.79, resulting a fair amount of other analysts to report on the company recently. Looking back over the last year, Rush Enterprises, Inc. stock has a high of $34.11. Downgrades occur when analysts believe that the future prospects for the security have dropped from the original recommendation, often due to a material and integral change in the company’s actions, future direction or industry.

Yesterday Rush Enterprises, Inc. (NASDAQ: RUSHA) shares last traded at $32.78, which is a dip of $0.49 from the previous closing price. Opening at $32.79, they varied from $32.59 and $33.05 throughout the day.

Rush Enterprises, Inc. (NASDAQ: RUSHA) currently has a market cap of 1.29B.

Rush Enterprises, Inc. (NASDAQ: RUSHA) Average Daily Trading Volume

The stock’s average daily volume is 188,452 shares out of a total float 33,200,000 and some 44,925 shares traded hands yesterday, 30 percent below normal. lower than normal. Look for trading volume to pick up in the coming days as momentum traders often use upticks in trading volume to identify heavy volume accumulation or distribution by institutional investors.

While increased trading for short periods will not mean much will not mean much, however, a trend of heavy trading volume on the buy side over a period of days or weeks sends a positive signal to market traders that institutions may be moving in, so institutional sponsorship is very important.

Institutional sponsorship is defined by ownership of a stock by mutual funds, banks, pension funds and other large institutions.

Professional investors such as these have teams of analysts researching thousands of stocks, so it is good confirmation to see them taking a postion in a stock you’re researching.

Rush Enterprises, Inc. (NASDAQ: RUSHA) Moving Averages

A moving average can also act as support or resistance. In an uptrend a 50-day, 100-day or 200-day moving average may act as a support level, as shown in the figure below.

This is because the average acts like a floor (support), so the price bounces up off of it.

In a downtrend a moving average may act as resistance; like a ceiling, the price hits it and then starts to drop again.

By tracking the activity of these professional investors—and the moving averages they affect—it allows for traders to make more effective decisions on trades.

With that in mind, Rush Enterprises, Inc. (NASDAQ: RUSHA) now has a 50-day MA of $31.45 and 200-day MA of $25.40. It has traded in a 52-week range between $14.19 – 34.110 and today’s last price is 3.91%% lower than the 52 week high of $34.11.

Earnings growth is a crucial factor to research when buying stocks and investors seek companies that have increased their earnings by at least 25% for a 3 year period.

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