Yelp Inc. (YELP) stock slips, “Neutral” rating reiterated by Robert W. Baird Analysts

Yelp Inc. (NYSE: YELP) shares fell in early trading today on lower trade volume than normal after a number of analysts weighed in on the investing value of the stock and reiterated thier respective ratings.

Meanwhile, U.S. stocks opened significantly lower in early trading. The Dow Jones Industrial Average was 58 points lower, or 0.29% to 19895, the S&P 500 fell 7 points, or 0.28% to 2268, while the Nasdaq dropped 22 points, or 0.38% to 5542.

Analysts at Robert W. Baird reiterated a Neutral rating on shares of Yelp Inc. (NYSE: YELP) in a reserach note to investors, making it one of the more actively watched stocks on Wall Street. With a rating of Neutral on the shares, the company has a 52-week high of $43.36. The one-year price target of $40.94 is above the opening price of $40.43, that has caused a number of other analysts to report on the stock in recent days. Typically, after analysts give a “reiterated rating” report on a stock, they will subsequently issue sporadic revisions, usually followed by a price target change.

Shares of Yelp Inc. (NYSE: YELP) opened at $40.43 yesterday trading between $40.07 and $40.57, and last traded at $40.15, a drop of $0.55 from the previous closing price.

Yelp Inc. (NYSE: YELP) now has a market cap of 3.15B.

Yelp Inc. (NYSE: YELP) Average Daily Trading Volume

150,576 shares crossed the trading desk yesterday, 24 percent below the norm, out of a total float 62,293,000. lower than normal. Look for trading volume to pick up in the coming days as investors often use upticks in trading volume to identify heavy volume accumulation or distribution by institutional investors.

However, a single day of heavy buy side trading is not enough to assert a trend. As such, market traders will continue to watch for institutional sponsorship as a signal that financial institutions are moving forward.

Institutional sponsorship just refers to ownership of a stock by mutual funds, banks, pension funds and other large institutions.

Professional investors such as these retain substantial teams of analysts researching thousands of stocks, so it is good validation to see them buying a stock you’re considering.

Yelp Inc. (NYSE: YELP) Moving Averages

A moving average can also act as support or resistance. In an uptrend a 50-day, 100-day or 200-day moving average may act as a support level, as shown in the figure below.

This is because the average acts like a floor (support), so the price bounces up off of it.

In a downtrend a moving average may act as resistance; like a ceiling, the price hits it and then starts to drop again.

By spotting trends, moving averages allow investors to make those trends work in their favor and increase the number of successful trades.

With that in mind, Yelp Inc. (NYSE: YELP) now has a 50-day MA of $37.68 and 200-day MA of $35.97. It has traded in a 52-week range between $14.53 – 43.3600 and today’s last price is 7.40%% lower than the 52 week high of $43.36.

Indeed, earnings growth is among the most critical things to look at in regards to stock investing and, accordingly, investors identify companies that have increased their earnings by at least 25% over the past 3 years.

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