HubSpot, Inc. (HUBS) stock starts with “Market Perform” rating in note to investors by Cowen and Company

HubSpot, Inc. (NYSE: HUBS) shares fell in early trading today on lighter trade volume than normal after more analysts initiated coverage on the stock.

Meanwhile, U.S. stocks opened significantly lower in early trading. The Dow Jones Industrial Average was 58 points lower, or 0.29% to 19895, the S&P 500 fell 7 points, or 0.28% to 2268, while the Nasdaq dropped 22 points, or 0.38% to 5542.

Analysts at Cowen and Company initiated coverage on HubSpot, Inc. (NYSE: HUBS) stock, rating the company at Market Perform. The company currently has a rating of Market Perform on the shares. As a means of comparison, a number of other analysts have spoken on the company recently, and the company has earned a consensus one-year price target of $65.26, higher than the opening price of $51.95, a difference of 12.75 percent. HubSpot, Inc. stock has a 52-week high of $59.97. Changes in price targets are not uncommon as analysts and brokerage firms will re periodic updates after beginning or initiating coverage.

Shares of HubSpot, Inc. (NYSE: HUBS) opened at $51.95 yesterday trading between $51.20 and $52.00, and last traded at $51.20, a drop of $1.45 from the previous closing price.

HubSpot, Inc. (NYSE: HUBS) now has a market cap of 1.82B.

HubSpot, Inc. (NYSE: HUBS) Average Daily Trading Volume

22,347 shares crossed the trading desk yesterday, 84 percent below the average, out of a total float 32,966,000. lower than normal. Look for trading volume to pick up in the coming days as swing traders often use increases in trading volume to identify heavy volume accumulation or distribution by institutional investors.

As with all potential breakouts, investors look for volume to be at least 40%-50% higher than normal on the breakout to show that fund managers and other professional investors are jumping in.

Institutional sponsorship is defined by ownership of a stock by mutual funds, banks, pension funds and other large institutions.

Professional investors such as these have teams of analysts that research thousands of stocks, so it is good confirmation to see them taking a postion in a stock you’re researching.

HubSpot, Inc. (NYSE: HUBS) Moving Averages

A moving average can also act as support or resistance. In an uptrend a 50-day, 100-day or 200-day moving average may act as a support level, as shown in the figure below.

This is because the average acts like a floor (support), so the price bounces up off of it.

In a downtrend a moving average may act as resistance; like a ceiling, the price hits it and then starts to drop again.

By identifying trends, moving averages allow investors to make those trends work in their favor and increase the number of successful trades.

Trades for HubSpot, Inc. (NYSE: HUBS) have ranged from $27.00 – 59.97, and the stock now has a 50-day MA of $50.63 and 200-day MA of $53.18. Today’s last price is 14.62%% below the 52 week high of $59.97.

Earnings growth is a crucial factor to consider when investing in stocks and investors identify companies that have increased their earnings at least 25% or more for the past 3 years.

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