CafePress Inc. (PRSS) Shares Active after Upgrade at Zacks Investment Research

CafePress Inc. (NASDAQ: PRSS) shares rose in value in early trading today on lower trade volume than normal after a number of analysts weighed in on the investing value of the stock with a upgraded rating.

Meanwhile, U.S. stocks opened significantly lower in early trading. The Dow Jones Industrial Average was 58 points lower, or 0.29% to 19895, the S&P 500 fell 7 points, or 0.28% to 2268, while the Nasdaq dropped 22 points, or 0.38% to 5542.

Analysts at Zacks Investment Research upgraded shares of CafePress Inc. (NASDAQ: PRSS) from Sell to Hold today. With a rating of Hold on the stock, CafePress Inc. has a 52-week high of $3.99. The one-year price target of $3.50 is higher than the opening price of $3.13, causing a number of other analysts to issue statements on the company recently. Usually, after analysts give an upgrade report on a stock, they will subsequently issue other updates, often followed by a price target change.

Yesterday CafePress Inc. (NASDAQ: PRSS) shares last traded at $3.20, an increase of $0.04 compared to the previous closing price. Opening at $3.13, they varied from $3.13 and $3.20 throughout the day.

CafePress Inc. (NASDAQ: PRSS) currently has a market cap of 53.30M.

CafePress Inc. (NASDAQ: PRSS) Average Daily Trading Volume

The stock’s average daily volume is 14,314 shares out of a total float 5,566,000 and some 410 shares traded hands yesterday, 41 percent lower than the average. lower than normal. Look for trading volume to pick up in the coming days as momentum traders often use upticks in trading volume to identify heavy volume accumulation or distribution by institutional investors.

As with all potential breakouts, investors look for volume to be at least 40%-50% higher than normal on the breakout to show that fund managers and other professional investors are jumping in.

Institutional sponsorship commonly refers to ownership of a stock by mutual funds, banks, pension funds and other large institutions.

Institutional investors such as these retain teams of analysts researching thousands of stocks. So watching their interests is a good way to ensure you are buying the right stocks.

CafePress Inc. (NASDAQ: PRSS) Moving Averages

A moving average can also act as support or resistance. In an uptrend a 50-day, 100-day or 200-day moving average may act as a support level, as shown in the figure below.

This is because the average acts like a floor (support), so the price bounces up off of it.

In a downtrend a moving average may act as resistance; like a ceiling, the price hits it and then starts to drop again.

By spotting trends, moving averages allow investors to make those trends work in their favor and increase the number of winning trades.

With that in mind, CafePress Inc. (NASDAQ: PRSS) now has a 50-day MA of $3.01 and 200-day MA of $3.05. It has traded in a 52-week range between $2.80 – 3.99 and today’s last price is 19.80%% lower than the 52 week high of $3.99.

Earnings growth is a crucial factor to look at when buying stocks and investors identify companies that have increased their earnings by at least 25% for a 3 year period.

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