Wayfair Inc. (W) stock starts with “Neutral” rating in note to investors by Credit Suisse Group

Wayfair Inc. (NYSE: W) shares fell in early trading today on lower trade volume than normal after more analysts initiated coverage on the stock.

Meanwhile in early trading, the Dow Jones Industrial Average DJIA, +0.31% rose 24 points, or 0.1%, to 19,883, while the S&P 500 index ESH7, +0.13% dipped less than 1 point to 2,268. The Nasdaq Composite COMP, +0.02% which reached its fourth-straight record close on Tuesday, rose 1 point to 5,553.

Analysts at Credit Suisse Group initiated coverage on Wayfair Inc. (NYSE: W) stock, rating the company at Neutral. Credit Suisse Group currently has a rating of Neutral on the shares. The one-year price target of $39.50 is a decrease compared to the opening price of $40.63, that has caused a number of other analysts to issue statements on the stock recently. Looking back over the last 52 weeks, Wayfair Inc. stock has a high of $49.34. Price changes targets are not unheard of as analysts and brokerage firms will issue periodic updates after beginning or initiating coverage.

Yesterday Wayfair Inc. (NYSE: W) shares last traded at $40.75, a decrease of $0.29 from the previous closing price. Opening at $40.63, they varied from $40.36 and $41.01 throughout the day.

Wayfair Inc. (NYSE: W) now has a market cap of 3.49B.

Wayfair Inc. (NYSE: W) Average Daily Trading Volume

The stock’s average daily volume is 1,351,540 shares out of a total float 40,075,000 and some 134,370 shares crossed the trading desk yesterday, 54 percent below the norm. lower than normal. Look for trading volume to pick up in the coming days as swing traders often use swings in trading volume to identify heavy volume accumulation or distribution by institutional investors.

While increased trading for short periods will not mean much will not mean much, however, a trend of heavy trading volume on the buy side over a period of days or weeks sends a positive signal to market traders that institutions may be moving in, so institutional sponsorship is very important.

Institutional sponsorship is defined by ownership of a stock by mutual funds, banks, pension funds and other large institutions.

These professional investors retain substantial teams of analysts researching thousands of stocks, so it is good confirmation to see them taking a postion in a stock you are considering.

Wayfair Inc. (NYSE: W) Moving Averages

A moving average can also act as support or resistance. In an uptrend a 50-day, 100-day or 200-day moving average may act as a support level, as shown in the figure below.

This is because the average acts like a floor (support), so the price bounces up off of it.

In a downtrend a moving average may act as resistance; like a ceiling, the price hits it and then starts to drop again.

By spotting trends, moving averages allow traders to make those trends work in their favor and increase the number of successful trades.

Trades for Wayfair Inc. (NYSE: W) have ranged from $27.60 – 49.34, and the stock now has a 50-day MA of $36.80 and 200-day MA of $38.19. Today’s last price is 17.41%% lower than the 52 week high of $49.34.

Earnings growth is a crucial factor to research when buying stocks and investors watch for companies that have been successful at growing their earnings by at least 25% over the past 3 years.

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