Franklin Covey Co. (FC) stock trades up, “Market Perform” rating reaffirmed by Sanford C. Bernstein Analysts

Franklin Covey Co. (NYSE: FC) shares rose on Thursday December 29 with lower trade volume than normal after a number of analysts weighed in on the investing value of the stock and reiterated thier respective ratings.

Meanwhile, U.S. stocks were little changed in early trade Thursday. The S&P 500 SPX, +0.04% rose 0.1% to 2,252, while the Dow DJIA, +0.04% advanced 16 points to 19,850. The Nasdaq Composite COMP, -0.04% was virtually flat at 5,439.

Franklin Covey Co. (NYSE: FC) had its Market Perform rating reiterated by equities researchers at Sanford C. Bernstein in a research note to investors. Sanford C. Bernstein currently has a rating of Market Perform on the stock. The one-year price target of $20.83 is above the opening price of $20.30, resulting a number of other analysts to report on the stock in recent days. Looking back over the last 52 weeks, Franklin Covey Co. stock has a high of $22.45. Share prices sometimes get a jump to the upside when analysts reiterate coverage.

Franklin Covey Co. (NYSE: FC) shares last traded at $20.40, a jump of $0.05 or 0.25% over the previous closing price. Opening at $20.30, they fluctuated from $20.30 and $20.50 throughout the day.

Franklin Covey Co. (NYSE: FC) currently has a market cap of 281.34M.

Franklin Covey Co. (NYSE: FC) Average Daily Trading Volume

3,946 shares traded hands yesterday, below the norm, out of a total float 9,571,000. Swing traders often use swings in trading volume to pinpoint heavy volume accumulation or dissemination by institutional investors, so look for trading volume to pick up in the coming days.

While increased trading for short periods will not mean much, however, a trend of heavy trading volume on the buy side over a series of days or weeks expresses a positive signal to market traders that institutions may be moving in, so institutional sponsorship is crucial.

Institutional sponsorship is defined by ownership of a stock by mutual funds, banks, pension funds and other large institutions.

Professional investors such as these retain teams of analysts that research thousands of stocks, so it is good corroboration to see them taking a postion in a stock you are researching.

Franklin Covey Co. (NYSE: FC) Moving Averages

A moving average can also act as support or resistance. In an uptrend a 50-day, 100-day or 200-day moving average may act as a support level, as shown in the figure below.

This is because the average acts like a floor (support), so the price bounces up off of it.

In a downtrend a moving average may act as resistance; like a ceiling, the price hits it and then starts to drop again.

Traders are able to make make more effective choices on trades when they follow the trading habits of professional investors.

Trades for Franklin Covey Co. (NYSE: FC) have ranged from $13.45 – 22.45, and the stock now has a 50-day MA of $20.56 and 200-day MA of $17.51. Today’s last price is 9.13%% under the 52 week high of $22.45.

Indeed, earnings growth is among the most critical things to look at in regards to stock investing and, accordingly, investors identify companies that have increased their earnings by at least 25% over the past 3 years.

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